Demand truth and transparency on #FoodLabels by sharing your examples!, Sep 5 The Latest News Featured | Case Studies Gotham Greens Arugula 10/30/19 Read More || Case Studies Bob’s Red Mill Quick Cooking Rolled Oats 10/01/19 Read More No matter if they’re chunked or sliced, the pineapple in these cans of is ALWAYS GMO free. If you agree, tell Celestial Seasonings through a Tweet to post on their Facebook page, or send them an e-mail. Instead of deceiving the consumer, Celestial Seasonings should rely on the quality of their products to make sales. This label isn’t there to better serve customers or provide more information it’s there to deceptively differentiate the product from the competition in the name of profits. However, the vast majority of their ingredients, like those in Sleepytime tea, do not even have genetically modified versions available to consumers.Ĭelestial Seasonings claims to be committed to transparency and cites it as their reasoning for using a non-GMO label, but we all know better. In a message to their customers, Celestial Seasonings continues the fearmongering by promising (in all caps) that they DO NOT use genetically modified ingredients. When it comes down to it, this fearmongering label is simply deceptive – not what you’d expect from the otherwise calm and tranquil packaging. But here’s the truth: with only chamomile, spearmint, lemongrass, tilia flowers, blackberry leaves, orange blossoms, hawthorn and rosebuds as ingredients– none of which are genetically modified – there is not a GM version of this tea’s plant sources in the first place. By including the Non-GMO Project butterfly logo on the product’s packaging, the company confuses consumers into thinking the tea is different from others on the shelf. Anything calling itself “sleepy time” should be calm and relaxing, right? But there’s not much comfort to be found in the marketing of Celestial Seasonings’ Sleepytime tea.
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